Back to the story. The Microsoft people gave them a supposed beta of a new version of Windows called "Mojave" and showed them its features. People loved it. Then the reps revealed that "Mojave" was actually Vista in a different package. 94% of people rated it higher than they did before trying it, and 0% rated it lower.
Check it out: http://www.mojaveexperiment.com/
Now if those people feel the same way after using Vista for three months or so, I'll be convinced. Either way, that was an incredible marketing move. Admit people hate you, then prove them wrong.
It was, undoubtedly, good marketing. But I tend to agree with this guy that it doesn't say anything about whether or not Vista is a quality product.
ReplyDeleteI completely agree with that guy about the results of the "experiment" being false. Like I said, I'd have to talk to these people 3 months down the road when the shininess has worn off and they can't install some piece of hardware or software because of driver conflicts or security crap.
ReplyDeleteStill, he's flat wrong (as you note) about it being "bad marketing." It's genius marketing. I'm still very impressed.
And that's what this guy doesn't get. The point wasn't to prove Vista is actually a quality product. It was to make people think it's a quality product who are already biased against it. On that level, it succeeds. Who cares if it actually works? That's not the marketing dept.'s problem.
I thought Mojave was a desert. What does that say about their product?...
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