So it looks like the fax machine managed to outlive DRM on my list of technologies which will be gone in 10 years. A few weeks ago Apple bit the bullet and offered 100% of the iTunes library DRM-free after watching Amazon MP3 eat away at their market share with thousands of 99 cent DRM-free tracks. We all knew DRM was gonna die, but honestly this was a little sooner than I thought.
So in celebration last week, I purchased my first music file on iTunes. Plus, this all happened in the wake of the RIAA announcing they're going to stop suing their customers. Things are definitely looking up.
Even so, the thought occurred to today that it's possible I spoke too soon. Maybe one day, in a different form, digital rights management will be all that matters. If in the future we are all constantly connected by a high-speed, wireless, broadband internet connection (on our phone, in our car, in our home, at work, etc), why couldn't all music be streamed? Instead of buying a piece of data on iTunes which is transferred from Apple's server to your computer, you could by the rights to play the music off of Apple's server. You open iTunes and click play on a song you've purchased. Apple streams that song from their servers to your computer and out of your speakers. Because your internet connection is so wide and so fast, the music is delivered in CD quality. Not only that, but because your music is on Apple's server instead of your laptop or iPod, it's accessible from anywhere - your phone, your car, your work computer, your parents' house. No more downloading, no more 40 gigs of music filling up your hard drive, no more losing music in a crash, no more lugging music around with you. This could be the future.
But back to the present, where DRM controls files instead of streams. In a hilarious and sadly predictable move Microsoft launched a DRM-laden music service in the UK last week in utter defiance of the obvious advancement of music technology (please note the perfect image used for that article). Not only that, they also released a silly Garageband clone with their characteristicly awful marketing to go along with it. The following video will make you lose all faith in humanity. Don't say I didn't warn you.










