A year ago I wrote
a hopeful post about Google's rumored social network saving us from Facebook. In the time since I've become pessimistic about Google's chances, after watching the crash and burn failure of Google Buzz and Wave. I found myself nodding in agreement when I read
this hilarious and pointed article by one of my favorite tech writers about how Google should give up on social; it's just not who they are.
But now Google's social network, Google+, is here and I'm in. Here's what I think.
The Overview
For those who haven't tried Google+, it's very similar (perhaps too similar) to Facebook. You have a profile, friends, and a news feed ("stream," in Google parlance). Users can chat and share photos . You can find out more
here. If you'd like an invite, just let me know (I'll need an email address).
The Good
The smartest thing Google has done with Google+ is to address user privacy from the ground up. The primary reason I and many folks I know dislike Facebook is their cavalier actions with our privacy. Facebook's privacy controls require a physics degree to understand, and as soon as you figure them out Facebook
changes everything and tells your work friends and all of Facebook's corporate buddies about your Magic the Gathering obsession. Mark Zuckerberg has said on
many occasions that Facebook's vision is for everyone to lead completely public lives. Privacy controls go against
their corporate ethos.
Google has obviously recognized this and tried very hard not to repeat the privacy debacle of the Google Buzz launch (which ended in a lot of
angry users and a
class action settlement). Google+ is designed around "circles," groups of friends who you select each time you share something, ensuring that only those folks see what you're sharing. Almost everything in Google+ can be configured to be visible only to the circles you select. Facebook has "friends lists," which are similar of course, but they are an afterthought, hard to find and hard to use, in accordance with Facebook's agenda. Circles are the Google+ special sauce.
Google+ appears to be more interested in helping you connect with the small group of people you care about the most, as opposed to Facebook, which is geared toward helping you put your life online and connect with the masses. I think this is particularly clever because
I think this is how most people use Facebook anyway.
Google+ is also more grown up. There is no poking. There are no apps, which means no Farmville, no Ninja vs. Zombie invitations, no Harry Potter quizzes. There are no pages or groups, which means no "This pickle has more fans than Nickleback" and no corporations mining your data (well, besides Google). Of course, Facebook didn't have most of this stuff when it started either. It came later, in part because they needed to monetize.
There are a bunch of other minor things that are great about Google+. You can edit posts in your stream. Google+'s mobile app actually works (Facebook's is a piece of junk). The whole site is crisper, cleaner, simpler, faster, and more intuitive than the mess that is Facebook (particularly the photo section).
Then there's always Google+'s number-one feature:
it's not Facebook.
The Bad
My primary problem with Google+ centers around how it interacts with other services.
Google+ is obviously geared toward sharing things with others (which I'm sure will help Google figure out what's important for its search results), but Google+ does not allow you to import any other feeds into your stream, such as your your blog or your Twitter feed or your Google Reader shared items. There's also no bookmarklet for sharing things while you're out and about on the web.
It is possible to import other feeds into Google Buzz (which doesn't have a bookmarklet either), but Buzz only shows up as a tab on your Google+ profile, and there's all the headaches of dealing with Buzz. Google's "+1" feature (which I plan to discuss in a later post) has a bookmarklet, but it only shows up as a tab as well.
It seems counter-intuitive to me for Google to build a product around sharing stuff with your friends and then make it so difficult to do. Updating multiple services is a pain. Google+ also has no equivalent of the Facebook wall.
Then there's all the other ways Google+ could be integrated into other Google products, which will hopefully happen in the future. Google Calendar could be used to plan social events through Google+ like Facebook events. People could choose to follow Blogger blogs through Google+ (integrating Google Friend Connect). The possibilities are endless, really. Maybe these things will come later.
And seriously, why not call it "Google Me?"
The Bottom Line
The bottom line is Google+ is great, it's almost everything I love about Facebook minus everything I hate. But the trouble of course is this won't matter if the small circle of people I care about most don't make the switch. I'm willing to shut down my Facebook account and head for Google+, but only if they're coming with me. Nobody wants to update two nearly identical social networks.
I think Google+ has the potential to succeed. It's not going to take down Facebook, but I don't think that's the point. Google+ is geared toward a specific demographic: upper/middle class, tech-literate, post-college folks who want to connect with a small group of people online and are protective of their privacy. The kind of people who are already inclined to use Google products (Gmail, Reader, Google Calendar, Docs, etc).
I don't think we'll really know how successful Google+ will be until it goes completely public (which I've read could be before the end of the month). As for now, I still have hope for life without Facebook.
Update 7/15/11: This post originally stated there was no way to send only one person a message on Google+, which is incorrect. You can do this by sharing something with one person, as opposed to a circle.